Magoo's Pizza started as a small fast food outlet in a popular bowling alley in Magallanes Commercial Center Makati in 1977. It was originally a franchise of a Honolulu operation in the 1970's. The Makati outlet attracted so much attention that it was just a matter of time for Magoo's to set out on its own. In the 1980's Magoo's Philippines became a local independent chain. Since then, Magoo's has become a major player in the pizza market whilst preserving the quality of the deliciously hearty pizzas people have grown to love, and maintaining the efficient service that customers has come to expect.
Magoo's has been instrumental in spearheading several revolutionary innovations in the fast-food industry in the Philippines. Here are just some of the ways Magoo's has transformed the industry, improved the quality and influenced the whole business of making great pizzas:

Evolution of the Bug as a Delivery Vehicle
Fresh hot pizza delivered right to your door - a concept that rocked the Philippine fast-food market in the 70's. It took Magoo's to bring it. Find out how Magoo's pioneered the Home Delivery Service in the Philippines with the Evolution of the Bug.

Magoo's Online
Magoo's was a Winner of the Philippine Webby Award for Best E-Commerce site in 1998. Magoo's also introduced the country's first online delivery service.

Is It Really Just a Box? The Magic Pizza Box Magoo’s
Magoo's patented an amazing and practical container for pizzas that is more than just a box. Find out what's behind the Magoo's Magic Pizza Box.