Magoo's of Honolulu, HI

The very first Magoo's branch in Magallanes. Circa '70s.

Early fleet of VW Beetles.

The latest version of delivery bikes.

Magoo's Famous Combination

Magoo's Magic Pizza Box

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MAGOO'S PIZZA
started as a small fast food outlet in a popular bowling alley in Magallanes Commercial Center Makati in 1977. It was originally a franchise of a Honolulu operation in the 1970's. The Makati outlet attracted so much attention that it was just a matter of time for Magoo's to set out on its own.

In the 1980's Magoo's Philippines became a local independent chain. Since then, Magoo's has become a major player in the pizza market whilst preserving the quality of the deliciously hearty pizzas people have grown to love, and maintaining the efficient service that customers has come to expect.

Magoo's has been instrumental in spearheading several revolutionary innovations in the fast-food industry in the Philippines. Here are just some of the ways Magoo's has transformed the industry, improved the quality and influenced the whole business of making great pizzas:

EVOLUTION OF THE BUG AS A DELIVERY VEHICLE
Imagine a full-sized car delivering one little pizza to your doorstep. Strange isn’t it, especially in these traffic-congested streets of Manila. It doesn’t seem practical and yet, that was exactly how Magoo’s Pizza used to deliver hot pizzas way back in the 70’s.

That’s right – Magoo’s Pizza pioneered home delivery service in the Philippines with the use of brightly-painted Volkswagen Beetles. At that time, the concept of having food brought to you was as common as finding free parking space in Makati today. It was a luxury and a most coveted experience. Magoo’s already knew then that anything that brought convenience to their customer would be a welcome breakthrough. This all happened in the mid-seventies when Makati Commercial Center had but a few buildings and when gasoline was only 33 centavos per liter.

Although the attractive Beetles were great image builders, and a novelty everyone was talking about, it just didn’t make sense to be driving around a car to deliver a couple of pizzas. It was time to look for an alternative. At that time, a smaller option was a three-wheel modified motorcycle cab. This was more energy-efficient but it still wasn’t the solution.

In the early 80’s, Magoo’s thought of using regular two-wheel motorbikes with a carrier attached behind the seat. The carrier was first made out of wood, then stainless steel, and then aluminum…until an enterprising fiberglass-manufacturer finally agreed to help develop an appropriate carrier for transporting food. It’s now commonplace to see a motorcycle with brightly-painted delivery carriers snaking its way between cars trapped in traffic. Almost every food establishment has gone the way of Magoo’s, and offers home delivery service.

Magoo’s Pizza is proud to have taken the lead in a service innovation that has made lives of Filipino people definitely more convenient.

MAGOO'S ONLINE
Magoo's was a Winner of the Philippine Webby Award for Best E-Commerce site in 1998. Magoo's also introduced the country's first online delivery service.

THE MAGOO’S DIFFERENCE
A great deal of time and effort goes into the making of every Magoo’s Pizza. Our pizza sauce is blended fresh daily using the best ingredients and our own signature recipe. Our dough is also made fresh from scratch everyday, and is only topped as you order it. We bake all our pizzas the healthful old-fashioned way, in our brick-lined ovens. Admittedly it may take a little more time than “fried” fast food pizzas, but what you get is an oil-free and delicious crips crust that is definitely worth the wait!

We believe this is the best way to have a pizza.

THE SQUARE ADVANTAGE
Our square pizza presentation means our cheese and fresh toppings go all the way to the edges to give you the tastiest and best value-for-money pizza around. At Magoo’s, we don’t cut corners – in fact, you get more slices! This is how we make sure you get the most out of the deliciously square pizza you’ve loved all these years.

Enjoy the Magoo’s Difference Now!

IS IT REALLY JUST A BOX? THE MAGIC PIZZA BOX?
Magoo's patented an amazing and practical container for pizzas that is more than just a box.

We always thought it was a shameful waste to throw away a perfectly good pizza box after it held a pizza for only a few minutes. It could be more than just a box, couldn’t it? Because we wanted to stop wastage and help conserve our natural resources, we spent several months researching ways to make every part of the box useful. If we had to use a box anyway, we might as well maximize its application.

The result of night after night of brainstorming is the Magic Pizza Box, also known as the “Tear, Serve and Keep Box”. The top part of the box TEARs into convenient paper plates. Pizza slices can now be SERVEd conveniently with these creative pizza plates while you are at the office, at a picnic, or in your car – when you impulsively decide to eat your take-home pizza.

Wait…that’s not all! Get hold of this: the bottom half of the box folds over and transforms into a slim, half-sized handy carton. Yes siree! KEEPing leftover slices no longer presents the problem of rearranging your whole fridge just to accommodate a pizza box. And when it’s time to finally get rid of it, the same slim and handy box will also fit neatly into the wastebasket! No more hassles caused by humongous pizza boxes that need to be disposed.

Aside from being fun to use, the box is made of biodegradable Kraft board in its natural color. Do you know that chlorine used to create white boxes is believed to be a pollutant? The E-flute corrugated construction also provides superior heat retention compared to regular cardboard boxes.

Eating a pizza is convenient as it is, but now with the Magoo’s Magic Pizza Box, it’s more fun and practical than ever. I guess we were right in thinking that it was more than just a box!